REVIEWS

Take a look at what industry experts are saying . . .

"Jack Bennett's regular feature column in DEALER magazine, "Green Pea Diary," which is based on this book, is one of our most responded-to columns. You Can and Should Sell Cars is a comprehensive guide to the road to the sale and should be required reading for any aspiring salesperson. As a training tool for management, there is no better way to get new hires off on the right foot. For experienced salespeople, it can move them from mediocre to outstanding."

Michael Roscoe, Publisher & editor, DEALER magazine

"A step-by-step approach to working out a car deal from start to finish, presented in a conversational style by a salesman who has succeeded. Useful for new salespeople and anyone who wants to understand how a car is sold.

It is almost like running through a sales flow chart."

Automotive News, an automobile industry publication

"I have read a lot of books on selling and there have only been a few written especially on selling automobiles. This is the best book I have read on how to sell automobiles."

Rick Case, President of Rick Case Enterprises, Inc.

". . . Jack Bennett builds a strong case based on his formula that selling cars is 90 percent attitude and 10 percent ability, and backs it all up by a highly detailed, step-by-step approach to the entire selling process."

Read the entire review . . . Autoweek Magazine